Adpulp
Advertising News and Know-How, Since 2004
By David Burn
Susan Credle, 45, has been named the new Chief Creative Officer at Leo Burnett. She assumes the post on October 5th, after 22 years at BBDO/New York. Credle graduated from University of North Carolina in Chapel Hill before taking a receptionist position at BBDO. Lewis Lazare of Chicago Sun Times portrays her career path in a Peggy Olsen-like arc. She started out as a receptionist, and because her energy and interest …
Continue Reading about Credle Could Be Burnett’s Missing Ingredient →
By David Burn
Copywriter, Nick Carter, used to work at Wieden + Kennedy. Then the day came for him to "unpack his Adidas" and move across town to ID Branding. Carter explains some of his motivations: Since I read this book, read for the first time writing that spins beauty from air as if magic was easy, makes you forget it's writing at all, really, and not something that's happening in front of you, right now, for real, I've …
Continue Reading about Wieden Refugee Stays In Portland, Finds New Home →
A lot of brands have been targeted over their sponsorship of Glenn Beck's show on TV and radio. So should brands be more vocal about their views, or the views of their management? Would you recommend that type of stance to a client? Most companies aren't very public with their views. And this is where the new "join the conversation" and "let's be friends and have dialogues with brands" thinking starts to get tested. …
By David Burn
Pop-up retail has been an interesting trend for the past few years. Now, thanks to London's RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency's one-week pop-up agency experiment in its local Camden neighborhood. Here's a passage from the Shots piece: Camden is a great home for the agency. With some iconic businesses from …
Continue Reading about London Agency Takes It To The Street →
By David Burn
Steve Ballmer and crew loves what Crispin Porter & Bogusky is doing for Microsoft's external image and internal morale. In a New York Times feature, Sean Siler, 39, a software engineer at Microsoft who was featured in Crispin's "I'm A PC" ad campaign says, "I've never seen more pride at Microsoft. You walk through the campus, and you see people's laptops that have 'I'm a PC' stickers on them. I walk in the company …
Continue Reading about Finally, Microsoft Competes In The Image Arena →
You rarely hear publicly from people who've recently left high-profile ad gigs. At least, they don't talk about their most recent position or agency. But Al Kelly, who recently left TBWA\Chiat\Day, wrote about the agency's famous "pirate" spirit, using an old "we lost a pitch" ad the agency ran in the 70's. The place is legendary for good reason: the visionary leadership of a single unflinching, uncompromising …
I came across an item about an agency called Punch of Fives, which was named the "first agency of record for the Women's Flat Track Derby Association." I felt compelled to dig deeper because I was intrigued by the name. According to this press release: Punch of Fives is a full-service marketing and creative services company that blends the imagination and creative spark of a boutique shop and houses it within SGW -- …
Continue Reading about Add ‘Punch Of Fives’ To The List Of Unusual Agency Names →
By David Burn
Rick Turoczy's blog, Silicon Florist, which dutifully covers Portland's hi tech startup scene, wrote the other day about Wieden + Kennedy's involvement in a new venture called the Portland Incubator Experiment (PIE). Turoczy says PIE is "a collaborative project between W+K and members of the tech community designed to help Portland spin up more tech startups, more quickly." There was an initial meeting yesterday …
Continue Reading about Incubators Need Constant Monitoring, Or The Baby Gets Cooked →
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