Steve Ballmer and crew loves what Crispin Porter & Bogusky is doing for Microsoft’s external image and internal morale.
In a New York Times feature, Sean Siler, 39, a software engineer at Microsoft who was featured in Crispin’s “I’m A PC” ad campaign says, “I’ve never seen more pride at Microsoft. You walk through the campus, and you see people’s laptops that have ‘I’m a PC’ stickers on them. I walk in the company store, and there are these huge banners that say, ‘I’m a PC’ and shirts and ties and mugs. I think I made a difference. My God, that’s so cool!”
Another interesting tidbit from the Times piece: Lee Clow flies north every Wednesday to meet face-to-face with Apple’s Steve Jobs. Frankly, that’s what it takes to make great ads–a strong client-agency partnership created by, and protected by, the key decision makers.
