Finally, Microsoft Competes In The Image Arena

Steve Ballmer and crew loves what Crispin Porter & Bogusky is doing for Microsoft’s external image and internal morale.
In a New York Times feature, Sean Siler, 39, a software engineer at Microsoft who was featured in Crispin’s “I’m A PC” ad campaign says, “I’ve never seen more pride at Microsoft. You walk through the campus, and you see people’s laptops that have ‘I’m a PC’ stickers on them. I walk in the company store, and there are these huge banners that say, ‘I’m a PC’ and shirts and ties and mugs. I think I made a difference. My God, that’s so cool!”

Another interesting tidbit from the Times piece: Lee Clow flies north every Wednesday to meet face-to-face with Apple’s Steve Jobs. Frankly, that’s what it takes to make great ads–a strong client-agency partnership created by, and protected by, the key decision makers.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.