Adpulp
Advertising News and Know-How
Someone sent Carls Jr.'s sexist adverting back to the kitchen. No more tits and ass. Now, it's about the meat, the menu, and the brand's history of innovation. https://youtu.be/DZRa_XEZrnY In case you're not sure what you're missing here, let's revisit the recent past in Carl's Jr. land. Team Tex, meet Team Mex. On 9.25.15, it’s game on. #TexMexBacon A post shared by Carl's Jr. (@carlsjr) on Sep 24, …
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According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby's a few years ago and has helped the brand find its unique baritone voice. https://youtu.be/ViKwTWkZhFg https://youtu.be/cq1VNJxVI5k There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there's something for …
As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo …
Agencies are notorious for being the pauper's child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn't playing the avoidance game. "Our great country was built from brilliant minds and resilient souls from all over the world," says David Clark, PIA's executive creative director. Create With US from PIA Agency on Vimeo. In Clark's introduction to the …
Butler, Shine, Stern & Partners is one of the few ad agenices in America worthy of admiration. The reasons are many, and now we have a new one. Forced to defend the account once again, BSSP is walking away from BMW Mini after 11 years. https://youtu.be/X9p1JAy9GWs According to Campaign, agency CEO , Greg Stern said: There has been very aggressive cost-cutting on their part in terms of a mandated …
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. Digiday is running one of these "bitch and moan" sessions right now. Managing Editor, Shareen Pathak, posits: All …
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Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here's a new list I made that's comprised of 31 agency leaders who regularly drop knowledge on Twitter. Updated list of 31 interesting advertising people to follow on Twitter. https://t.co/SsLGh2ts5R— AdPulp (@adpulp) March 19, 2017 …
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