Alan Wolk was asked by Valeria Maltoni to look into the future and tell us what he sees. I think we’re going to see a lot of brands behaving badly in social media. They’ll behave badly- or foolishly- because they can’t fathom that the one-way conversation is over and that consumers aren’t fascinated by what […]
Archives for 2008
People in the Pacific Northwest have their own way of doing things. Take grass and weed maintenance. In Topeka, you’d just roll out the John Deere and mow that stuff down. Well, Tacoma ain’t Topeka. In Tacoma, they put goats on the job. Hat tip to Whitney Keyes, who writes a Seattle P-I Reader Blog […]
More information on Olan Mills. More information on Orange Coat. p.s. Huskers v. Tigers on 1/1/09!
Does the topic of selling out hold any value for you? Personally, I can’t relate to the topic. I see it as something from another time. But maybe that’s me and maybe I’m strange. ShoeMoney, a guy who makes large buckets of cash from his blog is interested in the topic. He points to a […]
Park City Mountain Resort Blog is keeping skiers and boarders up to date on slope conditions–a smart thing to do and an easy to execute social media strategy. For even more timely updates, Park City visitors can turn to Twitter, where the resort’s digital DJ, Eric Hoffman, is keeping the place well waxed. The Twitterati […]
Chrysler is closing shop for 30 days. Shutting down production. Making no cars. From a Mad Man’s perspective, it’s horrible time to be on the Chrysler account. Ad Age Exhibit A: A Chrysler Bankruptcy Could Leave Omnicom Out $80M Ad Age Exhibit B: Omnicom Set to Cut Up to 3,500 Jobs Should Chrysler fail to […]
Disney World is being taken over by the people. Yes, socialism has come to Orlando. Actually, no. It’s extreme personalization that’s making a splash. Disney created Sun7News.com, a site that lets you customize a video with your name or the name of a Mouse-loving family member. Annette Moser-Wellman calls the effort “marketing well.” She also […]
When you go to an agency site, where do you click? If you’re like me, you look at the “Work” and then click the “About” page to learn more about the people who work there. One thing though, the bios found are typically written in lame-o corporate speak. Why not let the people tell their […]
Compensation for services is a topic we rarely bring up here. Maybe because talking about how much one makes is totally taboo. Given that it is mostly unspoken and absolutely off-the-record when spoken makes this find at footnoted.org sort of interesting. It seems newspaperman Paul Bonaiuto, Executive Vice President and Chief Financial Officer for Journal […]
Portland Twitters is a live feed from Portland area residents making updates on current snow conditions. Any “Tweet” mentioning “snow”, “ice” or “#pdxtst” from someone whose location is within 100 miles of Portland shows up in the live stream. The Oregonian is using Monitter to capture and dispense the data.