People Who Fire People Are People Too

Ad Age probably realizes that only the still-employed get the copy of Ad Age that’s being routed in the office, so they’re trying to feel the pain of management:

Already beset with worries over flagging income and burdensome expenses, those in the top roles face the unenviable task of letting staff go. And while the holidays may be a time of forgiveness and harmony, this year there will be little empathy for the person who just laid off hundreds or even thousands of employees.
“I’ve been involved in many, many layoffs and no one has ever asked me what it’s like to be on the other side,” said John Sullivan, professor of management at San Francisco State University and a human resources consultant. “It’s 10 times worse to do it than to have it done to you. … Surviving is not the best thing to happen after a layoff. There’s plenty of actual research that shows their lives are miserable.”

Yeah, right. Just exactly what qualifications do you need to be a “human resources consultant”?
The article did get one thing right: I have little empathy for these people. They have their duties in life and I have mine.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.