Keep It Simple, Stupid

Advertising is a simple business. Of course, we don’t want anyone to know that. It might impact our fees.
Note, I did not say what we do is easy. I said we’re in a simple business, as opposed to something like politics or medicine.
The Ad Contrarian, for one, is pissed that “the advertising business is now in the hands of complicators.”

Web metrics maniacs have been measuring every visit, every click, every time we blow our nose or wipe our ass. They know what we do and where we live and where we go.
Now they need to tell us what are the principles? What are the simple truths? What do we need to know?
We’re waiting.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.