Adrian Ho of Zeus Jones, writing in Adweek, sounds the alarm for agencies hoping to profit by developing social media campaigns for their clients. …a growing number of highly respected marketers don’t actually see a role for their agencies in social media. Writing on my blog, Barry Judge, CMO of Best Buy, said: “I do […]
Archives for 2008
Brains on Fire has a new website and it’s well worth your click. Not only is the design of the moment, the copy sings. Here’s how they describe themselves: We are a tribe of true believers… Protagonists. Pirates. Optimists. Disco-junkies. Brutally honest superheroes. And if the walls come tumbling down tomorrow, no worries. We’ve still […]
A lot has changed in this business since the turn of the century. One of the most dramatic changes is given voice by Traci Armstrong, the director of talent acquisition at Organic: If you’re creative, it’s expected in this digital age that your portfolio is online. It makes a bad first impression with most creative […]
Quick, what kind of vehicle do soccer moms drive? Okay, that was too easy. Here’s another one…What kind of vehicle do hockey moms (and dads) drive? If RPA has anything to say about it, the answer is a Honda. Honda’s new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009.
If you have information about Merlot, Pederberg Winery’s missing zebra please contact proper authorities. I hate to see harm come to such a beautiful creature. [via Cherryflava]
Twitter may be looking for a monetization strategy but some Twitter users have already found one. According to Internet News, one of those users is Dell. Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a […]
Normally, I don’t pay much attention to spam e-mails like this… …but in the split second I did look at it I noticed this right below the image: It took me more than a minute to see the typos that would indicate that this is not a legit e-mail marketing campaign from one of JWT’s […]