A lot has changed in this business since the turn of the century.
One of the most dramatic changes is given voice by Traci Armstrong, the director of talent acquisition at Organic:

If you’re creative, it’s expected in this digital age that your portfolio is online. It makes a bad first impression with most creative directors and recruiters if you drop off a “hard copy” of your book, rather than just forwarding a link.

I first put my book online in 1999. But no one–and I mean no one–would look at it until about 2003.
The funny thing is I now have a physical, printed book that’s a collection of online content. But I’m not interested in dropping it off for anyone. It’s a talk piece, something to share in person.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.