Shake Your Twitter Maker

Twitter may be looking for a monetization strategy but some Twitter users have already found one. According to Internet News, one of those users is Dell.

Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
There are now 65 Twitter groups on, with 2,475 followers for the Dell Home Outlet Store.
“A million dollars isn’t a lot of money, but it shows that people want to sign up for feeds,” says Bob Pearson, head of communities and conversation for Dell.

I believe there’s a large opportunity for retailers to use Twitter to announce sales, new in-store promotions, special product offerings and the like. In fact, I recently advised a charity that runs a second hand store to use Twitter to create some buzz and drive people to retail by saying things like, “Just in: Navy blue gabardine suit by Prada, size 8, on aisle nine.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.