A Vehicle For Icy Conditions

Honda_NHL.jpg
Quick, what kind of vehicle do soccer moms drive?
Okay, that was too easy.
Here’s another one…What kind of vehicle do hockey moms (and dads) drive?
If RPA has anything to say about it, the answer is a Honda.
Honda’s new campaign supporting its National Hockey League (NHL) sponsorship launches Jan. 1, 2009.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.