Word Press For The Win

The media business is a train wreck. In Denver, the people running the train have decided to make a platform for those who would gawk.

We meet in this strange place in a noble effort to save the Rocky Mountain News. And if we can’t save the Rocky, we can, at minimum, make some noise before we go. Since the day the proposed sale of the Rocky was announced, we’ve been waiting for the odd billionaire to join our cause. This may surprise you, but none has come forward. Apparently Phil and Tim and Pat and the rest of the team must have misplaced our e-mail address. So, we turn now to the non-billionaires. We think there may be more of you.

According to The New York Times, Rich Boehne, president and chief executive of the E. W. Scripps Company, told a stunned newsroom on Dec. 4 that the company’s flagship paper, beset by $11 million in losses in nine months this year, was up for sale.
Scripps also owns The Boulder Daily Camera, Naples Daily News, Evansville Courier & Press and several other small market papers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.