Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what's with the headline? It's almost as if the brand is saying, "Hey, this is a tennis star, not a sex object." Except they're not. Toth Brand Imaging is behind the work. …
It’s Still Rock and Roll To Me
Chicago Tribune reports that 48% of teenagers bought no CDs at all in 2007, up from 38% in 2006. Rachel Rottman, 14, says she hasn't bought a CD in a year. The Santa Monica High School freshman says she downloads five or six songs a day, using paid services such as iTunes and social networking site MySpace, where bands post songs for free download. Rachel said she had about 2,600 songs stored on her computer. Before …
Social Media Skills Are Generally Lacking
According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it." Clients complained that their agencies -- …
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Multimedia Storytelling And Adventure Travel In Pacifico’s DNA
Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause. A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps. The videos, and the Web site, were created by Creature, an agency in Seattle that also …
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Less Ambition, More Humbition
Mavericks at Work explores a new addition to the workplace lexicon—humbition. What’s humbition? It’s a term Polly and I first heard from Jane Harper, a nearly 30-year veteran of IBM. It is, she explains, the subtle blend of humility and ambition that drives the most successful leaders—an antidote to the know-it-all hubris that affects so many business stars. “The more I know,” she says sensibly, “the more I know …
Ted Royer Wants To Marry A Producer
This is great. Ted Royer, ECD of Droga5, writing in Boards Magazine, speaks of compatibility between creatives and other people. Here's a sample: I'm not going to marry a traffic person. They propel jobs through the agency and thus are obviously good at getting stuff done. But they cry too much. Or they yell too much. Or they cry while yelling. There is crying and yelling at some point in every marriage. I wish to …
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Today In Twitterverse: “Award Culture” Is Next In Line for Disruption
David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences. …
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Determined
Ad agencies are always on the lookout for their next award. TBD Agency in Bend, Oregon recently won an award that actually means something outside the creative department. Oregon Business magazine named TBD one of "The 100 Best Companies to Work for In Oregon." …