Multimedia Storytelling And Adventure Travel In Pacifico’s DNA

Stuart Elliott brings us the story of a small beer brand using the interwebs to further its cause.

A Mexican import, Pacifico, is filling its Web site with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps.
The videos, and the Web site, were created by Creature, an agency in Seattle that also produces ads for Pacifico in traditional media like magazines and billboards and oversees promotions like the refitting of 1960s Volkswagen buses to serve as touring Pacifico peddlers.
The videos, which run from 15 seconds to 3 minutes, were filmed in Mexico with Super 8 movie cameras to give the footage less of a slick, polished look



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.