Ted Royer Wants To Marry A Producer

This is great. Ted Royer, ECD of Droga5, writing in Boards Magazine, speaks of compatibility between creatives and other people. Here’s a sample:

I’m not going to marry a traffic person. They propel jobs through the agency and thus are obviously good at getting stuff done. But they cry too much. Or they yell too much. Or they cry while yelling. There is crying and yelling at some point in every marriage. I wish to keep it to the bare minimum in mine.
Marrying another creative seems like a great idea. We would laugh together. We would dream together. We would make amazing plans together. But we wouldn’t know how to get any of those plans done or how to actually make anything happen. And then we would blame each other.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.