From a purely marketing standpoint, Barack Obama has created the most sophisticated marketing campaign I've ever seen. I think there are some lessons advertising agencies can learn from this. It's the subject of my new column on Talent Zoo, which you can read right here: Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen. Decades …
Should I Tweet, Or Should I Tumble Now?
courtesy of Twumble BTW, I started "playing around" with Tumblr last week. Like Ning, it's an impressive offering. I just don't know how much more active I need to be online. Not much more, is what I'm thinking. …
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Knowing Where To Drill Is Key. Knowing How To Drill Is Also Good.
One of my favorite bloggers, Scott Karp, is at it again. He's eloquently addressing the things I'm thinking about and working on in a way that shines light precisely where I need it, when I need it. Yes, Karp's that good. I think you’re going to see more social networking sites go vertical, but they will be customized in large and small ways to the type of collaboration they are intended to facilitate. This will be a …
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Measurement Means Money
Microsoft will test a new way to measure the effectiveness of Internet advertising. The move follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google. Microsoft's "Engagement Mapping" is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the …
Be Afraid
I loathe vanity-driven plastic surgery. So, these ads from McCann Erickson/Argentina promoting the use of Chevrolet Official Service Centers, caught my eye. Of course, the premise doesn't make any sense, given that doctors "fix" health problems everyday. [via Ads of the World] …
We’re Learning To Be More Giving
Wired's running a feature called "Free! Why $0.00 Is the Future of Business." Nat Ives of Ad Age spoke to Chris "Long Tail" Anderson, Editor of Wired, about the free economy. There's much to absorb in Anderson's thinking. Like this: The third model of free is the gift economy. This is what used to be called freaky, Berkeley, hippy-commune stuff and now is the basis for Wikipedia, the blogosphere, Craigslist. There is …
Today In Twitterverse: Stock Tips from a VC
Fred Wilson is Managing Partner at Union Square Ventures in NYC. …
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Joshua Micah Marshall Recognized For His Work
Talking Points Memo is the first Internet-only news operation to receive the George Polk Award, an award for Internet reporting given by the Center for Public Integrity. the TPM newsroom in Manhattan I like how The New York Times frames the story: Of the many landmarks along a journalist’s career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah …
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