We’re Learning To Be More Giving

Wired’s running a feature called “Free! Why $0.00 Is the Future of Business.”
Nat Ives of Ad Age spoke to Chris “Long Tail” Anderson, Editor of Wired, about the free economy. There’s much to absorb in Anderson’s thinking. Like this:

The third model of free is the gift economy. This is what used to be called freaky, Berkeley, hippy-commune stuff and now is the basis for Wikipedia, the blogosphere, Craigslist. There is a real economy out there that is motivated by nonmonentary consideration such as reputation, attention, expression — all the social incentives that are turning out to be incredibly effective in getting people to do things for free.

Another interesting thing Anderson says is, “Advertising isn’t the victim of the free economy; it’s the engine of the free economy.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.