Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.
So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not.
Toth Brand Imaging is behind the work.
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.