Adpulp

The Chronicle of Bright Ideas

Can K-Swiss Have It Both Ways?

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Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.
Alona_outofsport.jpg
So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not.
Toth Brand Imaging is behind the work.

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a writer, strategist, and brand builder in Austin, Texas.