Archives for February 2005

Sugar No Longer Sweet

from Brandweek: PepsiCo revealed today that the company has enacted self-imposed advertising restrictions “in response to rising levels of obesity in the U.S. and Europe.” Among other moves, PepsiCo will no longer place advertising for its flagship cola brand in outlets that directly reach children under 12. The Purchase, N.Y.-based company has also placed limits […]

Free Don’t Come For Free

from Promo Magazine: Direct mail promising “free” products could be outlawed under radical new European Union legislation, according to wire service reports. The move, which follows intense lobbying by consumers’ groups, is set to be confirmed by the European Parliament (EP) next month, after months of deliberation by Brussels officials. Most likely, the EP would […]

Letting The Actors Act

from Lewis Lazare: A new campaign for Sierra Mist from BBDO/New York that broke Sunday night on the Academy Awards telecast is refreshingly different for several reasons. For one thing, the campaign employs a different approach, using an ensemble of sketch comedians in a series of improvised commercials that are positioned as “sitcommercials.” And it’s […]

Will Blog For Tips

Jason Kottke is an A-list blogger who recently quit his day job to pursue blogging full time. His revenue model of choice is the Pay Pal tip jar. Given the enormous traffic to his site, it may work. According to Wired, Kottke is avoiding the ad-based revenue model because, as a one-man operation, there’s no […]

Point to Point Scores Some Points

Congrats to my buddy True and the rest of the gang at Point to Point Communications for their sweep of the Cleveland ADDY awards on Friday. Point to Point has assumed the mantle of Cleveland

Black Is The New Black

from The Telegraph: If there is one woman in the world who can state with conviction that “black IS the new black” it is Miuccia Prada. She made that pronouncement after her stark and simple autumn/winter 2005/2006 collection at Milan Fashion week last night. No matter that she was wearing a white cotton shirt-dress with […]

Podcasting Goes Mainstream

Blogger co-founder (and Nebraska native) Ev Williams (Blog) is now going after the podcasting market with Odeo, a new venture with Noah Glass (co-founder of ListenLab). The New York Times kicks off with For a Start-Up, Visions of Profit in Podcasting (free registration required). While still too much in its infancy to be considered an […]

Goofy, Dopey, Greedy And Sleazy