Will Blog For Tips

Jason Kottke is an A-list blogger who recently quit his day job to pursue blogging full time. His revenue model of choice is the Pay Pal tip jar. Given the enormous traffic to his site, it may work.
According to Wired, Kottke is avoiding the ad-based revenue model because, as a one-man operation, there’s no easy way to neatly separate editorial and advertising.
“Advertising introduces a third party into the relationship between me and my readers,” Kottke said. “I don’t want to be doing things on my site that are geared more to advertisers than to readers.”
To me, this purist mentality seems misplaced, if not a tad crazy. Of course, it’s perfectly fine if one can afford it. I guess time will tell if Jason can indeed afford to turn his back on this most obvious (and in most cases, benign) source of blog revenue.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.