Black Is The New Black

from The Telegraph: If there is one woman in the world who can state with conviction that “black IS the new black” it is Miuccia Prada.
pradablack.jpg
She made that pronouncement after her stark and simple autumn/winter 2005/2006 collection at Milan Fashion week last night. No matter that she was wearing a white cotton shirt-dress with red high-heeled shoes at the time; perversity is part of Prada’s charm.
“Black is a very important colour and it is coming back. After a while you get fed up with colour and print,” she said. “Now it is time to be serious. Less fun, no frills. Last year we used fashion to escape from our problems. Now, we need to be more realistic and show ourselves to be more substantial.”

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.