Advertising News and Know-How
Millennial angst. It's a thing, and the thing that it is isn't good for the economy. Millennials are doing far worse financially than generations before them. The net worth of Americans aged 18 to 35 has dropped 34 percent since 1996, according to research released by Deloitte. When a generation reels, the impacts are felt by all. For the past few years, millennials have been accused of killing a number of …
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Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency recently accepted 12,000 cans of PBR as payment for work on the brand's new hard …
The great majority of people do not know what I, or the thousands of people who do what I do for a living, do for a living. I'm a copywriter. I'm a copywriter who has grown used to following that line of introduction with this explanation: In advertising, a copywriter is the one who typically generates the ideas for the ad campaign. The client may know what they want to convey, but it's up to the copywriter …
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There is no uniform in punk rock, but there are favorite footwear brands, Dr. Marten, Fluevogs, and Vans among them. Vans is introducing its latest brand campaign, "The Spirit of DIY," featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them. https://youtu.be/YcNf3tdRTdM No rules and unapologetic – the Do-It-Yourself nature of the …
A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant's baked, fried and smoked menu items. "Baked" and "smoked" makes sense. "Fried" is something that happens when you drink too much, work too much, and so on. The “Welcome to Legal” effort also includes dispensing free clam chowder from Legal …
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Of all the types of assignments advertising and marketing folks undertake, naming is probably the most rife with landmines, although it can be fun. A name which can seem like a natural winner in a brainstorming session (or thinking it over in the shower) might turn out to be legally problematic, tough to sell, or hard to implement for a brand. Alexandra Watkins methodically sorts it all out in Hello My Name is …
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Jessica Cisneros is running for Congress in south Texas. To win, she must first beat the Democratic Party incumbent, Rep. Henry Cuellar, in the primary election. Cuellar has been called "Trump's favorite Democrat," and he has an A-rating from the NRA. The Democrat in-name-only voted with Trump 67 percent of the time in the 115th Congress, the second-highest score for a House Democrat, according to CQ Vote …
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Rory Sutherland is a deep thinker with the ability to cut through the bullshit. It's an uncommon trait, so let's pay close attention to the man's words. https://youtu.be/hcO4VLd-xYA When asked what is the biggest challenge for Ogilvy (where he works as Vice Chairman) in the next 10 years, Sutherland coolly replies: "Oh. I think that the whole advertising industry has totally lost the plot. It has become …
Continue Reading about For Good Things To Happen, Brands First Need To Be Famous →
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