Of all the types of assignments advertising and marketing folks undertake, naming is probably the most rife with landmines, although it can be fun. A name which can seem like a natural winner in a brainstorming session (or thinking it over in the shower) might turn out to be legally problematic, tough to sell, or hard to implement for a brand. Alexandra Watkins methodically sorts it all out in Hello My Name is Awesome: How to Create Brand Names That Stick.
Watkins outlines the qualities of a good name, the pitfalls of bad names, walks through the ever-important domain name process, and gives great tips for brainstorming. Hello My Name is Awesome is a quick, easy read.
In a world where the difference between a good brand name and a bad one equals market success and top-of-mind awareness, it’s critical to have some guidelines that’ll keep you on the path to creating the best name for your client. If your job involves brainstorming or reviewing names for brands or line extensions, Hello My Name is Awesome serves as a perfect reference.
Special thanks to Media Connect for providing me with a review copy.