There is no uniform in punk rock, but there are favorite footwear brands, Dr. Marten, Fluevogs, and Vans among them.
Vans is introducing its latest brand campaign, “The Spirit of DIY,” featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them.
No rules and unapologetic – the Do-It-Yourself nature of the hardcore punk movement began in the late 1970s and birthed a global community of artists, musicians, and fans that uphold the DIY ethos, where creators take matters into their own hands to express themselves through art and music.
“The campaign speaks to a universal idea of creative expression and shows how it’s manifested by Vans family around the world,” says Jamie Reilly, Vans VP of Global Creative.
“Skate Society Soweto, The Diders, Revolback, and Culture Abuse all embody the true meaning of Do It Yourself as they build their own communities and their own scenes. We’re honored to help tell their stories.”