Millennial angst. It’s a thing, and the thing that it is isn’t good for the economy.
Millennials are doing far worse financially than generations before them. The net worth of Americans aged 18 to 35 has dropped 34 percent since 1996, according to research released by Deloitte.
When a generation reels, the impacts are felt by all.
USA TODAY describes how some companies, particularly companies in the food and beverage industry, are readily adapting to Millennial preferences and tastes.
As it should be.
For Too Many Millennials, Big Ticket Items Are Out of Reach
When people of whatever age or demographic group can not afford to buy the things that are being promoted with multi-million dollar budgets—things like distant vacations, new cars, engagement rings, mortgages, and so on—the American prosperity engines built on the backs of consumer spending grind to a frightening halt.
When this happens, companies cut back on their investment in marketing and communications and people lose jobs.
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