Advertising News and Know-How
From Ad Age: Hal Riney, the legendary adman whose work influenced presidential campaigns and whose vision helped shape auto marketing and many other aspects of the business, died yesterday of cancer. He was 75. During his career of almost 50 years, Mr. Riney developed advertising around the notion that understatement sold better than overstatement, and any conclusions about a product were better left to the audience. …
Continue Reading about The Ad Biz Loses A Legend–And A Legendary Voice →
By David Burn
St. Paul-based copywriter, Craig McNamara, wrote to say he's linking to us. Link share requests don't interest me much, but McNamara is posting about this classic Betty Crocker ad and I can't argue with that. …
By David Burn
BusinessWeek took an interest in Clay Shirky's new book about what happens when people are given the tools to do things together, without needing traditional organizational structures. In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on contemporary culture—from e-mail and blogs to …
Over at Small Agency Diary, Phil Johnson of PJA Advertising & Marketing tackles the topic of why good clients are good and bad clients are bad. I've always heard agency people complain about clients who treat them badly. My attitude has been "Why should we get special treatment?" Have you ever watched a tenure battle in academia, or a turf battle in a multibillion-dollar corporation? How about the Democratic primary? …
By David Burn
Chrysler doesn't just make cars. ChryslerListens. According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it "on-demand customer collaboration" instead. Bold moves. …
By David Burn
The New York Times wants us to know how tapped into the culture Scion, and their agency, is. Toyota will let Scion owners design their own personal “coat of arms” online. In making their personalized crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range from an eagle, a jester, a king’s crown and a worker’s fist to Japanese anime-style …
I've worked on tourism accounts, and I know it's not easy. You have to satisfy lots of different audiences, not the least of which are the politicians ponying up the cash for the campaign. So there's often a montage of footage that tries to avoid preconceived notions. Today, New Jersey launches a new campaign with nary a Springsteen or a Soprano in sight. Take a look: The PR release has more: The campaign, which …
By David Burn
Radio, like newspapers, is being hit with body blows from the internet. Here's the latest round: iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.'s new album. The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its entirety beginning March 24, a week ahead of the album's April 1 release date. "It was one of those ideas that …
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