The Ad Biz Loses A Legend–And A Legendary Voice

From Ad Age:

Hal Riney, the legendary adman whose work influenced presidential campaigns and whose vision helped shape auto marketing and many other aspects of the business, died yesterday of cancer. He was 75.
During his career of almost 50 years, Mr. Riney developed advertising around the notion that understatement sold better than overstatement, and any conclusions about a product were better left to the audience. He also pushed against advertising that was intrusive or insulting, and he wasn’t ashamed of ads that made people laugh or cry.

Here now, a tribute to that voice:

Sorry that with a quick search I could only find Reagan spots, but hey, only Hal Riney had a voice that was better than Ronald Reagan’s.
R.I.P. Hal.
UPDATE: Okay, here’s one for First Union:

And one for Gallo:



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.