What Gandhi Can Teach Us About Advertising

That’s a headline you don’t see every day. From MyNews in India:

Most people picture Mahatma Gandhi as some gentle, fragile man who people followed because he was just so peaceful. Gandhi wasn’t an idle peacenik; he was a perceptive communicator who would have been right at home in today’s ad industry.
But the truth is he wasn’t just some sappy dude who sat around all day smiling. He was a sharp lawyer who had a mind for smart communication. He was non-violent, but not passive. He devastated an empire by taking residence in people’s minds. He knew how the media worked and how to get attention. He spread his message by causing peaceful civil disobedience that got talked about in international press and word of mouth. That’s the power of a story worth discussing.

Read the rest here. Who are the Gandhis in the ad world? Are you one?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.