Social Media: The Disruptive Child

BusinessWeek took an interest in Clay Shirky’s new book about what happens when people are given the tools to do things together, without needing traditional organizational structures.

In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on contemporary culture—from e-mail and blogs to Twitter and wikis.
In Shirky’s view, we’re living in the middle of a revolution as momentous as that which followed the invention of the printing press. Society and industry, in other words, are being radically reshaped.
Shirky calls for readers to acknowledge the new reality and look to the future. “The important questions aren’t about whether these tools will spread or reshape society but rather how they do so.”

How society will be reshaped is cause for debate and genuine concern. For instance, if our newspapers are killed off by the rise of consumer-generated news, we will be that much more uninformed. Not pretty.
[NOTE] This is AdPulp’s 5000th post.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.