Push Button Cantonese for Rugby Fans

Hong Kong Sevens is a major rugby tournament coming up at the end of this month.
The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they’ve developed a mobile application, “Passport to Greatness,” to facilitate this action.
The mobile app contains useful information about this year’s event such as match schedules, team pools, stadium information, a city guide, as well as reviews and maps to all the top spots to grab a pint of Guinness during a visit to Hong Kong.
The application can also speak Cantonese to taxi drivers using pre-recorded sound bites and is full of hundreds of addresses, essential phrases and questions such as “Take me back to the South Stand”, “Another round of Guinness please” and “Can you direct me to the nearest ATM machine?”
This is the first time speaking phone technology has been used for an event guide anywhere in the world.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.