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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over

Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let's suspend disbelief and watch commercials because that's what we do here. https://youtu.be/lLgW6yaHq4M Like magic, the hippie chick (who isn't ready to go full …

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Chili’s for Dinner? That’s so ‘Ita

A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that has the same sound as another word but is spelled differently and has a different meaning. Chili's is …

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GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along

Build it and they will come running towards you with their cash. That's the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel at a time. https://youtu.be/-qND8XaOUk4 "Make the world you want. You've got the power, we've got the …

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Amtrak Is Sharing the Love with Buy One Get One Valentine’s Day Promo

When was the last time you took a train to a romantic destination? Whatever your answer, today is a good day to make plans, thanks to Amtrak's holiday promotion. From yesterday through Monday, February 17, customers can buy one coach ticket and get the second free for nationwide travel between March 9 and August 30, 2020, with no blackout dates. Customers receive discounted tickets by using the code V214 at …

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Because Ian Sohn, 48, Is Smart, He Knows That Ageism Is Dumb

Ian Sohn of WPP is 48 years old. Old enough to have gained the critical experiences and insights that lead one to wisdom. He shared some of his knowledge with Adweek, recently. The article is behind the trade magazine's paywall, but Sohn kindly provided a PDF version for non-subscribers. I love how Sohn says (in the article), "...the thing is I was never young. My youth was never a professional asset. Being …

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FORD v FERRARI: A Classic Tale of Suits Versus Creatives

Have you seen FORD v FERRARI? It's the true story of the visionary American car designer Carroll Shelby and the fearless British-born driver Ken Miles, who together battled corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race cars of Enzo Ferrari at the 24 Hours of Le Mans in France in …

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What No One Needs Now—Technology That Makes Things Worse

Make the technology easy to use, or lose people, lose elections, lose money, and lose your shit. E-TRADE understands. https://youtu.be/JAmVzAipMSM This is the kind of customer-focused copy I can get behind: You should be mad that they gave this guy a promotion. You should be made at forced camaraderie. You should be mad at tech that makes things worse. If I didn't know better, I'd think the copy …

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The Three Best Ads of Super Bowl LIV

Pringles, Pepsi Zero, and Walmart showed up with something to see last night. These three brands know what a Super Bowl commercial needs to be—highly entertaining. There are several ways to achieve this. Pringles and Pepsi Zero are on the highly visual pop culture page, and that's a good page to be on. Walmart opted for the narrative storytelling approach, which is risky on Super Bowl Sunday, but it plays well after …

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