Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record.
Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do here.
https://youtu.be/lLgW6yaHq4M
Like magic, the hippie chick (who isn’t ready to go full earthy-crunchy) is saved by the App. And just in time, as we all know VW campers break down.
In this finger-in-cheek spot, we have a man with supposed erectile function, but financial dysfunction, who is looking for remedies in all the wrong places.
Finally, we have the bag man with his bag of coins in a plastic bag. The man feels no shame because some men are like that.
Are these good commercials? They’re not going to win at Cannes, but that’s not the question or the answer. Do the above commercials move people in the target audience to download the Credit Sesame App, and does this then lead them to more carefully monitor their credit?
I believe these ads do work. For one, they’re backed by a large media budget. Reach and frequency matter. Secondly, funny is funny because it stings a certain person in a particular place. In this case, Credit Sesame is poking its prospective customers in order to produce self-reflection, followed by brand consideration, and product trial.
About Credit Sesame
Credit Sesame gives its members free access to credit score monitoring, credit reports, and identity protection tools. It also provides personalized recommendations regarding personal loans, home loans, student loans, credit cards, and refinancing opportunities that can help members improve their credit and spending power.
As of October 2018, Credit Sesame has managed over $2 billion in loans originating from its site.
