It's a pretty large-sized stocking stuffer, but you can commemorate some international advertising strangeness with Diesel: XXX Years of Diesel Communication. From the website of Rizzoli, the book's publisher: Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel's insouciant image as …
Intel Plays Well In Aggregator’s Sandbox
I appreciate Julia Briggs blogging about Intel's partnership with POPURLS. The result--POPURLS Blue Edition--aggregates news with Intel's core audience in mind. Briggs says, "People reading blogs are looking for information and are experts at consuming content. Give them more content to consume! But tie it back to your brand." These type of content partnerships offer a bright future for brands willing to make the …
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If You Publish A Newspaper Today, You’re A Change Agent
Katharine Weymouth, Publisher of The Washington Post sent out a company wide email yesterday, titled "The Road Forward." Here's an excerpt: To expand our revenue base and diversify our business model, we must look for opportunities to create new products, especially in the areas where business and policy intersect. These may include the hosting of specialized conferences for business decision makers with a stake in …
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Toyota Works Its Way Into The Fabric of America (and there’s nothing wrong with it)
Jeremy Greenfield of Adfreak looked at the work above from Toyota and fell into the nationalism trap. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what's goin' on in small-town America, the last safe haven for freedom-loving car buyers. What will happen to GM if there are no football moms left …
Info Snack Vending Machines from The New York Times
[via Times Widgets] …
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Feed Your Style Diet
Diet Coke is investing in lifestyle content via their new Style Series. According to Ad Age, the first episode in the series went down like this: Filmed in Times Square, the series debut featured a performance from R&B singer Robin Thicke, the exclusive premiere of Rihanna's new e-film for Gucci, and an interview with designer Cynthia Rowley. Hosted by Josh Zepps and Rachel Zalis, former West Coast editor of …
A Cup Of Smack Talk
In Seattle, right near Starbucks' headquarters, McDonald's makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald's started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, Starbucks has been mostly silent, …
A New Twist On The Ol’ Agency Holiday Card
Miami agency Turkel decided to do some recycling this year for its holiday cards. Literally. The agency collected old and used greeting cards, like the one below, and mailed them out to their clients with the notion that Old cards can be recycled, but not old ideas. There's also a a companion website where visitors can send their own "old" e-cards. …
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