Give The Gift Of Diesel

It’s a pretty large-sized stocking stuffer, but you can commemorate some international advertising strangeness with Diesel: XXX Years of Diesel Communication.
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From the website of Rizzoli, the book’s publisher:

Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan “For Successful Living” defined Diesel’s insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel’s thirtieth anniversary, this lavishly produced volume features the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Also included is a DVD containing television commercials and other innovative video materials from Diesel’s advertising archive.

Diesel’s done some very unusual and interesting work over the years. A cut above the usual fashion advertising fare.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.