Orlando! For The Kids

Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what…it features a baby. Isn’t that cute.
Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination’s distinct offerings.
John Ludwig, Push chief executive officer and founding partner says, “‘Orlando Makes Me Smile’ is about emotion and deepened relationships — the precious time spent with family and friends, and the time spent enjoying yourself that makes you smile.”
The campaign, which replaces this year’s “Say Yes to Orlando,” will formally launch New Year’s Eve in Boston, when it will be featured on a giant display screen during the city’s “First Night” celebration.
According to the Orlando Sentinel, the VisitOrlando.com will begin to offer “bundles of free smiles” — various discounts and promotions from across Central Florida, from kids-eat-free dinner deals to stay-four-nights-get-three-free hotel packages.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.