Selling America On The Idea of Clean Coal Is Playing Dirty

Coal execs and their sympathizers woke up to a cold dose of reality this morning, care of a well designed counter argument in the debate over the nation’s energy future.
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The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters, and tells the truth about coal today — it isn’t clean. We are challenging the coal industry to come clean — in its advertising and in its operations. You can learn more about the reality of “clean” coal here or take action and help stop misleading coal campaigns.
A third of the America’s carbon pollution now comes from about 600 coal-fired power plants. And of the more than 70 proposed new coal power plants, barely a handful have plans to capture and store their CO2 emissions. If these dirty plants are allowed to be built, this will mean an additional 200 million tons of global warming pollution will be emitted in America each year. Until coal power plants no longer release CO2 to the atmosphere, coal will remain a major contributor to the climate crisis.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.