Advertising News and Know-How
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle McVoy created a series of PSAs that depicts the growing need to feed millions and inspire people to donate to Feeding America’s COVID-19 Response …
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Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a nonviolent man—an act which has led to peaceful protests, plus burning and …
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Words. There are so many of them. It's hard to know them all or to know what they all mean. We used to have a dictionary and thesaurus nearby to look up unknown words. Today, we make a quick visit to Dictionary.com to confirm our hunch, or to get the official version. For instance, here's a word you might see on the SAT or GRE. Unctuous (adjective): excessively smooth, suave, or smug. Maybe you know …
Continue Reading about Words Matter; Ergo, The Content That Fortifies Dictionary.com Matters →
The New Zealand border is currently closed to almost all travelers to help stop the spread of COVID-19. The travel ban applies to all arrivals into New Zealand whether it is by air or sea. But these restrictions won't be in place forever, and when it is safe to go again, many people will be desperate for a vacation. Flying for 21 hours to get to Auckland is far from appealing, but the land and people on the other …
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Tech evangelist Guy Kawasaki's new podcast, "Remarkable People," continues to bring interesting authorities to the fore. This week's episode features professor, author, and consultant, David Aaker, "the godfather of branding." Aaker is a professor emeritus of the Haas School of Business of UC Berkley, the vice-chairman of a marketing and branding firm called Prophet, and an executive advisor to the Japanese …
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The Lincoln Project is a group of Republican operatives who shoot arrows into President Trump's less than Teflon hide. The group's mission is to defeat President Trump and Trumpism at the ballot box this November. To do that, these media-savvy operatives and Beltway insiders have unleashed a torrent of anti-Trump ads. Let's look... https://youtu.be/1LUSfQ3XkQ8 "Those who demand, they protest, threaten, …
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Howard Luck Gossage is a cult figure. He is considered by some of today's practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein. Gossage was friends with Marshall McLuhan, Buckminster Fuller, and Tom Wolfe, among others, and he liked to entertain his heady friends at the …
On Saturday, Moody College of Communications at the University of Texas held a virtual graduation ceremony for its 2020 graduates. You can revisit the ceremony here: https://youtu.be/0LVNidRdOLQ The College is home to the Stan Richards School of Advertising and Public Relations, among other notable programs. I love how Moody is sharing the student's success on Instagram. View this …
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