Advertising News and Know-How
By David Burn
Bill Green of Make the Logo Bigger is teaming up with Angela Natavidad of Adrants and Live and Uncensored to create a new adcast called AdVerve. Green has a really good radio voice and Natavidad's touch works as a solid counter balance. Plus she lives in Paris. How many radio shows can say they have a host in Paris? Green & Natavidad's first episode features Hadji Williams, ad creative, author of Knock The Hustle …
Continue Reading about Ad Bloggers Diversify Their Offerings →
By David Burn
Take a good look at the spot below, because Cadillac won't have the luxury of such well crafted spots in the near future. Ad Age is reporting that the "new GM" will drop Modernista from the Cadillac account. Since GM's exit from Chapter 11 bankruptcy this summer, the Detroit grapevine has swirled that Modernista was the odd agency out since it was independent, and that it would be replaced with a shop from one of …
Continue Reading about Want A Good Deal On A Used Caddy? Call (617) 451-1110 →
Other than a peripheral connection to "fun," I don't get why this helps VW, but this idea is clever as hell. There will be more to come at TheFunTheory.com As the YouTube page suggests, "We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory." Which is true. But is it really going to make people think VW is more fun? Will it make consumers …
Continue Reading about VW Wants You To Have Fun Climbing Stairs →
By David Burn
I'm really glad Gavin Mevius of Jawbone.tv took the time to describe the inner workings of PartyAcrossTheInternet.com, a digital promo from Axe Bodywash, a.k.a. Lynx, because my brain might have blown a gasket trying to decode it. The experience starts on a fake Men's Magazine known as Ralph, set to a remix of KiD CuDi's Day n' Nite. What follows is a story that brings you through several recognizable places on the …
By David Burn
Gene Rebeck, Senior Editor at Twin Cities Business, spoke to the former Fallonites now known as Zeus Jones. Here's a bit of what he came away with: "The marketing world is so cluttered, it's so difficult to get people's attention," Adrian Ho notes. Fast-evolving interactive technology was revealing tantalizing new creative possibilities. Marketers are certainly putting "trad-ad" messages online, and this isn't to say …
Continue Reading about Actions Are Louder Than Loud, Actions Are All →
Everyone who works in a creative field is fighting the theft of ideas and work. The American Society of Media Photographers is tacking it with this spot and a new site, Don'tScrewUs.Org. I'm not even a professional photographer, but I was reluctant to put my nicer photographs on Flickr in the fear that someone might lift one and it would end up on some lame banner ad. In a way that's wishful thinking, I suppose. But …
Continue Reading about Photographers Fight The Issue Of Pilfering →
By David Burn
Personally, I'm happy to see Brett Favre playing football. Which team the guy plays for doesn't matter to me. I know that's not the case in Wisconsin and Minnesota, but I don't live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team. I don't really have a pro team to be honest, although I do like the Seahawks and the Saints. At any rate, Sears drew up a great play with Favre helping to move …
Continue Reading about Straight-Faced Favre Scores One for Sears →
By David Burn
David&Goliath and Seagram's Vodka are appealing to football fans with a new campaign that brings NFL rivalries to the fore. The spots will run through Super Bowl Sunday. …
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