Straight-Faced Favre Scores One for Sears

Personally, I’m happy to see Brett Favre playing football. Which team the guy plays for doesn’t matter to me. I know that’s not the case in Wisconsin and Minnesota, but I don’t live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team.
I don’t really have a pro team to be honest, although I do like the Seahawks and the Saints. At any rate, Sears drew up a great play with Favre helping to move widescreen TVs. And EuroRSCG/New York executed the play to perfection.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.