Straight-Faced Favre Scores One for Sears

Personally, I’m happy to see Brett Favre playing football. Which team the guy plays for doesn’t matter to me. I know that’s not the case in Wisconsin and Minnesota, but I don’t live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team.
I don’t really have a pro team to be honest, although I do like the Seahawks and the Saints. At any rate, Sears drew up a great play with Favre helping to move widescreen TVs. And EuroRSCG/New York executed the play to perfection.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.