Ad Bloggers Diversify Their Offerings

Bill Green of Make the Logo Bigger is teaming up with Angela Natavidad of Adrants and Live and Uncensored to create a new adcast called AdVerve.
Green has a really good radio voice and Natavidad’s touch works as a solid counter balance. Plus she lives in Paris. How many radio shows can say they have a host in Paris?
Green & Natavidad’s first episode features Hadji Williams, ad creative, author of Knock The Hustle and the industry’s most outspoken advocate for diversity in the ranks. Naturally, the discussion is about race, a topic Green says, “won’t be solved by a Facebook group alone.”
I asked Green why he was compelled to produce the show and how podcasting is different from blogging. He says, “I always loved a round table approach where you sorta listen in. And I think people will tolerate lengthy discussion over a lengthy post.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.