VW Wants You To Have Fun Climbing Stairs

Other than a peripheral connection to “fun,” I don’t get why this helps VW, but this idea is clever as hell.

There will be more to come at TheFunTheory.com
As the YouTube page suggests, “We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory.” Which is true. But is it really going to make people think VW is more fun? Will it make consumers like VW more? Will it sell any cars? Actually, it may convince subway riders to get back in their cars for some newly rediscovered fun.
Frankly, I think the marketing folks at Kaiser Permanente or Blue Cross Blue Shield (or any other healthy lifestyle-type brand) are looking at this and going, “Fuck. We should’ve done that.”



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.