I’m really glad Gavin Mevius of Jawbone.tv took the time to describe the inner workings of PartyAcrossTheInternet.com, a digital promo from Axe Bodywash, a.k.a. Lynx, because my brain might have blown a gasket trying to decode it.
The experience starts on a
fakeMen’s Magazine known as Ralph, set to a remix of KiD CuDi’s Day n’ Nite.
What follows is a story that brings you through several recognizable places on the internet, with the next stop being Quiksilver (the clothing company) where a pool party literally spills out of its video box.
And on from there, until one ends up at the Facebook page for Lynx. The page has 34,587 fans at the time of this post.
The digital campaign is the work of independent Australian
gaming company agency, Soap Creative.