Advertising News and Know-How
By David Burn
Coal execs and their sympathizers woke up to a cold dose of reality this morning, care of a well designed counter argument in the debate over the nation's energy future. The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters, and tells the truth about coal today -- it isn't …
Continue Reading about Selling America On The Idea of Clean Coal Is Playing Dirty →
It's a pretty large-sized stocking stuffer, but you can commemorate some international advertising strangeness with Diesel: XXX Years of Diesel Communication. From the website of Rizzoli, the book's publisher: Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel's insouciant image as …
By David Burn
I appreciate Julia Briggs blogging about Intel's partnership with POPURLS. The result--POPURLS Blue Edition--aggregates news with Intel's core audience in mind. Briggs says, "People reading blogs are looking for information and are experts at consuming content. Give them more content to consume! But tie it back to your brand." These type of content partnerships offer a bright future for brands willing to make the …
Continue Reading about Intel Plays Well In Aggregator’s Sandbox →
By David Burn
Katharine Weymouth, Publisher of The Washington Post sent out a company wide email yesterday, titled "The Road Forward." Here's an excerpt: To expand our revenue base and diversify our business model, we must look for opportunities to create new products, especially in the areas where business and policy intersect. These may include the hosting of specialized conferences for business decision makers with a stake in …
Continue Reading about If You Publish A Newspaper Today, You’re A Change Agent →
By David Burn
Jeremy Greenfield of Adfreak looked at the work above from Toyota and fell into the nationalism trap. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what's goin' on in small-town America, the last safe haven for freedom-loving car buyers. What will happen to GM if there are no football moms left …
By David Burn
[via Times Widgets] …
Continue Reading about Info Snack Vending Machines from The New York Times →
By David Burn
Diet Coke is investing in lifestyle content via their new Style Series. According to Ad Age, the first episode in the series went down like this: Filmed in Times Square, the series debut featured a performance from R&B singer Robin Thicke, the exclusive premiere of Rihanna's new e-film for Gucci, and an interview with designer Cynthia Rowley. Hosted by Josh Zepps and Rachel Zalis, former West Coast editor of …
In Seattle, right near Starbucks' headquarters, McDonald's makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald's started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, Starbucks has been mostly silent, …
Miami agency Turkel decided to do some recycling this year for its holiday cards. Literally. The agency collected old and used greeting cards, like the one below, and mailed them out to their clients with the notion that Old cards can be recycled, but not old ideas. There's also a a companion website where visitors can send their own "old" e-cards. …
Continue Reading about A New Twist On The Ol’ Agency Holiday Card →
By David Burn
Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult. Here's one factoid she uncovered that I find interesting. The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000. One of the conclusions Oppenheimer draws is that digital firms may benefit, as …
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