Digital Means Dollars

Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult.
Here’s one factoid she uncovered that I find interesting.

The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000.

One of the conclusions Oppenheimer draws is that digital firms may benefit, as clients seeks to spend money in more affordable media channels.

“The marketing dollar has to go to the safest place,” Eric Anderson, vice president of emerging media at White Horse, says. “And suddenly, digital looks very safe.”
Businesses already were starting to think holistically, Anderson says, analyzing how to make the biggest impression for the smallest expense. Economic turmoil speeds the transition.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.