Digital Means Dollars

Laura Oppenheimer of The Oregonian called around to see how things in the Portland agency scene are progressing in this time of tumult.
Here’s one factoid she uncovered that I find interesting.

The state is home to more than 300 advertising firms that employ 1,900 people. The average wage, according to state figures: a cool $64,000.

One of the conclusions Oppenheimer draws is that digital firms may benefit, as clients seeks to spend money in more affordable media channels.

“The marketing dollar has to go to the safest place,” Eric Anderson, vice president of emerging media at White Horse, says. “And suddenly, digital looks very safe.”
Businesses already were starting to think holistically, Anderson says, analyzing how to make the biggest impression for the smallest expense. Economic turmoil speeds the transition.