Nat Ives of Ad Age reports that large media companies are looking at ways to make money from the work they've done building an audience on social sites like Twitter. Companies are considering the paid Tweet route, but are on the fence about the idea. In the meantime... The New York Times Online has started selling packages of ads that appear specifically for visitors who arrive through social media such as Twitter …
Courage Is Necessary.
[via Spike at Brains on Fire] …
Pepsi Departs Super Bowl For Another Game Entirely
Pepsi Co. is blowing off the Super Bowl this year. So, we won't be seeing this kind of slapstick entertainment from the beverage brand like we did last year. According to Meg James of Los Angeles Times: Pepsi's decision to sit out the Super Bowl, once deemed a can't-miss showcase for major advertisers, underscores how the Internet is reshaping marketing by providing companies less expensive ways to convey their …
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MADD Says Drunk Drivers Are Moral Midgets
Sometimes it's fun to create a wholly unsavory character. One with character defects as obvious as scars. That's where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD. …
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New Year, New Agency: High Wide & Handsome
Mike Wolfsohn, former ECD of Ignited, (you may remember him from the Zappos RFP brouhaha) is starting the new year with a new shop he's co-founded, High Wide & Handsome. The origin of the name? It's explained on their home page. The first known use of the phrase "high, wide and handsome" appeared in the Bucks County Gazette, November 1881: "Among the many improvements on Market Street, few are so conspicuous as the …
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Doing Great Work Is Relatively Easy, Selling It Is Not
Barry LaBov, founder and president of LaBov and Beyond in Fort Wayne, Indiana has noticed something about successful people in advertising. They: Commit to doing great, inspired work. Are engagers--they engage their clients, co-workers and suppliers in doing great work. Face the tough situations--they make sure their ideas are on-track, they demand great performance of themselves and others--even the client has to …
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In Real Time, 50 Years Ago
Here's an interesting promo effort for the John F. Kennedy Presidential Library and Museum. You can follow JFK's 1960 Presidential campaign on Twitter, as it's being updated in real time from events occurring exactly 50 years ago. …
In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place
Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here's Othmer on why he chose to write a book on advertising, following the success of his novel, The Futurist: While doing press for my novel, a funny thing happened. While …
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