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Advertising News and Know-How Since 2004

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The Strong Arm of Chevron Throttles Its Shareholding Critics

The Wall Street Journal is reporting that Chevron is pursuing legal action against one of its small shareholders. Antonia Juhasz, who runs the energy program at San Francisco-based advocacy group Global Exchange, used her 14 shares to attend the Chevron annual shareholders meeting and disrupt it. She was removed from the meeting and arrested outside after blasting Chevron's environmental record and starting a …

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This Is The Award You Want To Win, It Comes With A Nice Fat Check

WONGDOODY scored top honors at the Radio Mercury Awards last night for its documentary-style campaign for the Washington State Department of Health titled, "Dear Me." As the co-Grand Prize winner, WONGDOODY takes home half of the $100,000 prize. WONGDOODY's "Dear Me" campaign targets Washington's working poor, among whom smoking rates are the highest. Traditional efforts to convince this group to quit have failed. …

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This Is Far From The Worst Ad In America, But Consumerist Readers Beg To Differ

For many people who make ads for a living, industry awards are catnip. But not this one--Consumerist.com has named the Worst Ad in America in its first annual celebration of out ability to annoy. More than 100,000 consumer votes were tallied up in Consumerist.com's first annual Worst Ad in America Awards. Six perpetually obnoxious ads rose to the top of the 30 nominees in six categories with Staples' "Wow! That's a …

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Every Week Is Advertising Week

As part of its Advertising Week coverage, Adweek thrust critic Barbara Lippert in front of a camera to explain disintermediation and how it's relevant to the agency business. Speaking of Advertising Week, Dan Goldgeier made a great point about the industry schmooze fest when he said, "I'm not in New York City. For the last two days, I've written for print, broadcast, interactive & promotions …

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Exhuming Reagan and Riney

To Americans of a certain age, and advertising junkies, the phrase "It's morning in America..." means Hal Riney's voice and the sunny optimism of Ronald Reagan's 1984 re-election campaign. Not anymore. Here's what we're getting from an organization called "Citizens for the Republic." Here is the original, written and voiced by Hal Riney: Citizens for the Republic, according to their website, has officers and …

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Want To Sell $725 Boots In This Economy? You Better Have Some Great Selling Tools

Wolverine has been making footwear in Rockford, Michigan for over 125 years. This year, the brand decided to tap its roots and recreate some old standards for the modern man interested in getting 1000 miles from his boots. "The ideals and practices of Wolverine as a brand remain the same since its inception," said Roger Huard, Vice President of Product Development. "Creating a collection of footwear that pays homage …

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Kids Need Roughage And Whole Foods Intends To Bring It To Them

Whole Foods Markets is raising money and awareness with its Salad Bar Project, an effort to place salad bars in 300 schools around the nation. Placing a salad bar in a school is one of the fastest ways to create fresh food access to all students. Schools can also use their salad bars to introduce children to food in its raw state and educate students palates by offering some special seasonal salads. The grant money, …

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