Want To Sell $725 Boots In This Economy? You Better Have Some Great Selling Tools

Wolverine has been making footwear in Rockford, Michigan for over 125 years. This year, the brand decided to tap its roots and recreate some old standards for the modern man interested in getting 1000 miles from his boots.

“The ideals and practices of Wolverine as a brand remain the same since its inception,” said Roger Huard, Vice President of Product Development. “Creating a collection of footwear that pays homage to our beginnings is an exciting opportunity to grow as a brand. We are extremely proud of our heritage and the result of 125 years of exceptional design is the new 1,000 Mile Collection.”

The cornerstone of the new collection is the 1,000 Mile Boot. Wolverine designers worked meticulously to replicate the original aesthetic of that first boot created so many years ago. Made in America, the boot features soft, supple leathers in weathered tones, a stacked leather midsole and outsole and classic welt construction.
[via Selectism]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.