Exhuming Reagan and Riney

To Americans of a certain age, and advertising junkies, the phrase “It’s morning in America…” means Hal Riney’s voice and the sunny optimism of Ronald Reagan’s 1984 re-election campaign. Not anymore. Here’s what we’re getting from an organization called “Citizens for the Republic.”

Here is the original, written and voiced by Hal Riney:

Citizens for the Republic, according to their website, has officers and directors who largely comprise a certain type of citizen: Folks who served in the Reagan administration and wrote biographies of him. As for the facts stated in the ad, PolitiFact says they’re accurate. But while the new ad draws a narrative parallel between today and the 1984 election, if you’re going to draw a comparison at the midterm, remember that things weren’t all that sunny at this point in Reagan’s first term.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.