This Is Far From The Worst Ad In America, But Consumerist Readers Beg To Differ

For many people who make ads for a living, industry awards are catnip. But not this one– has named the Worst Ad in America in its first annual celebration of out ability to annoy.

More than 100,000 consumer votes were tallied up in’s first annual Worst Ad in America Awards. Six perpetually obnoxious ads rose to the top of the 30 nominees in six categories with Staples’ “Wow! That’s a Low Price!” guys claiming the top honor of “Absolute Worst Ad in America.”
“It seems like ages ago that we first asked our readers which commercials get under their skin, and we were thrilled to see them respond by the thousands,” said Meghann Marco, Executive Editor of “There were definitely some surprise upsets in the results, but the one thing all the winners had in common was their ability to get on viewers’ last nerves.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.