Advertising News and Know-How
I love mind-blowingly cool ideas as much as the next creative person -- but for ad agencies, that's only half the solution. Anyone in the advertising business who overlooks sales goals is asking for trouble. Clients need sales, and particularly in this economy, they'll do whatever it takes to get more. We need people to spend money, and not just on life's basic necessities. We sell frivolity quite often in …
Continue Reading about It’s Still the Economy, Stupid — So We Need to be Smarter →
By David Burn
On Sunday, Discovery Kids will become The Hub, a TV network for kids run by Discovery and toy maker Hasbro Inc. According to The Wall Street Journal, Hasbro and Discovery will be closely monitored by consumer advocacy groups that see the manufacturer's foray into TV as a further blurring of the lines between children's entertainment and advertising. Hasbro says shows will be character driven and tell good stories. …
Continue Reading about Every Company Is A Media Company, Hasbro More Than Others →
By David Burn
"It's Civic season" is an interesting choice of words. Let's say that phrase is the one that sticks in a consumer's head. Taken out of context it could mean it's time to buy a Civic. [via Make the Logo Bigger] …
Continue Reading about Chevy Declares, “We’re Going Hunting–It’s Civic Season.” →
By David Burn
Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity's ReStore. Last time I checked, the ReStore wasn't seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I'd explore before this one. Of course, it's better than a straight up retail pitch …
Some people are dumping on The Gap's new logo. Someone's out there defending it. …
Continue Reading about On Twitter, Logos Have Feelings Too →
Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something's cool, it's "So Kodak." PR Newswire has the story: Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak's new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, celebrates what it means to be "SO KODAK" - a moment, …
By David Burn
According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC. "When you're clear about who you are, you actually make money," said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago. …
By David Burn
Top Pot Doughnuts in Seattle is not your normal fried batter purveyor. So, it's not surprising that they go all out when they enter a contest. Our doughnuts need you! from Top Pot Doughnuts on Vimeo. By the way, Wexley School for Girls is just a few doors down from this Seattle landmark. …
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