ReThinking The ReStore Pitch

Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity’s ReStore.

Last time I checked, the ReStore wasn’t seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I’d explore before this one.
Of course, it’s better than a straight up retail pitch with no concern for the Habitat brand whatsoever.

DISCLOSURE: On occasion, I do pro-bono communications work for Habitat for Humanity of Collier County.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.